Move Over GDPR and CCPA: Time for NYPA to Step in the Spotlight
Privacy regulations become more prominent as New York state considers their own version of CCPA. GDPR may help consumers and marketers more than you think. Facebook launching new app for data usage.
Move over CCPA?
CCPA just became old news. Why? New York is considering a privacy act of their own: the New York Privacy Act, or the NYPA. Consumers protected in this act would receive a set of data privacy rights, and businesses affected by this act would receive a set of rules and duties to abide by.
Who does it affect? Similar to the CCPA, the NYPA applies to “legal entities that conduct business in New York” or that “intentionally target” residents of New York with their products or services.
Additionally, it will be an opt-in process where the user must provide express and consent.
Nonetheless, we look forward to seeing the status of this act progress from consideration to active leg
Why marketers and consumers should thank GDPR
It turns out, satisfying GDPR regulations not only helps the business stay compliant, but it also helps the business stay on the good side of the consumer.
Ad impressions have increased and costs have decreased. A marketer’s dream come true. One year after GDPR came into play, the results are informative and insightful. This new data privacy consciousness can be a win-win situation. Marketers can gain the insights and performance they need to achieve their objectives, while users can rely on privacy and greater control over their data. For example, Facebook users now have a new ‘clear history’ tool which anonymizes their off-Facebook web activity, and disables the Facebook tracking pixel. A happy consumer, is a happy government, is a happy business.
Facebook to launch new app for data collection
Facebook says the new app, called ‘Study’, will collect information about which apps people are using and for how long. Considering Facebook was under scrutiny for its previous two similar apps infringing on privacy, they have stated that this app is different.
Using the app, they plan to collect and analyze information including: which apps are installed on the user’s phone, user’s country, device and network type, as well as the time spent on each app.
“We have a responsibility to keep people’s information safe and secure. With this app, we’re collecting the minimum amount of information needed to help us build better products”, says Facebook product manager, Sagee Ben-Zedeff. “People often have a lot of apps on their phone, so we’ll periodically remind participants that they are a part of the program. They’ll also have the opportunity to review the information they’re sharing with us”.
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