Share your data with others. Wait. What? You read it correctly. We don’t mean all of your data, just your health-related data.
According to data scientist, Luke Miner, from the New York Times’ Privacy Project, privacy-protection regulations are hindering AI programs in their quest to diagnose severe illnesses and even scan for genetic disorders. He says that we may not understand “that the scarcity of health care data imposes a significant cost on society” and that “A.I. has the potential to advance medicine across a broad range of subfields”.
Imagine what AI and health data combined can do for us. We could widen our knowledge of the human genome, segment cancerous cells, and even improve diagnoses accuracy. However, the HIPAA, or the Health Insurance Portability and Accountability Act, has made it difficult for medical professionals and hospitals to share their data with researchers and the fees associated with compliance of that data are extremely unreasonable.
Build the Complete Privacy Toolbox
Avoid data breaches and bad publicity by constructing a solid toolbox. Privacy breaches are not just about fines, they are also about deteriorating reputation, as customers are now becoming more and more aware of their rights and options.
The truth is, knowing how to apply different privacy management and privacy techniques at different times for different problems is very crucial. For example, tokenization is ideal for credit card data but it is not effective when protecting dates of birth.
Live by these principles and make privacy easier to manage:
- De-identified and masked data
- Controlled and managed data linkages
- Strong data governance
Not only do your customers benefit, but so do you, as a business. Your reputation remains untarnished and your customers start trusting you, thus enhancing retention. Data privacy is bigger than ever – are you ready for it?
Is that kid browsing? AI can now tell…
CEO Dylan Collins, of company known as SuperAwesome, which makes safe internet products for children, says ticking a box to confirm you’re an adult is not enough these days. Of course kids will tick that box pretending to be adults!
There are many problems with this. First off, their privacy is now at risk. Secondly, they are now being tracked unnecessarily. In response to that, the company claimed that they have been undergoing testing on an AI system that detects whether a child or adult is browsing, thus eliminating the need for the skewed tick-box results.
“The signals we use range from the physical device to the nature of the content and how the content is being interacted with, to where on the screen is being tapped,” Collins said, at the Collision Conference in Toronto this week. “If it determines the person browsing is a child, the company can then decide to trigger additional privacy controls that prevent it from collecting browsing information or soliciting personal data from the child on the site, allowing it to remain compliant with federal law”.