Google wants us to know they have changed. They are emphasizing privacy like never before. For example, they are enhancing existing and adding new features.
- On-device machine learning
- Better in-app privacy controls
- More control over websites tracking them with cookies
- Incognito mode on Google Search and Maps
Not to mention, by reducing the cost of their hardware, they have an upper hand over Apple’s costlier hardware.
However, with their announcement on how they plan to give people more privacy control, experts are not very impressed. Ad-blocker company, Ghostery, says these changes are more to save face and less to save consumer privacy. These are marginal improvements, as they may be ignoring larger problems associated with consumer data privacy.
Regardless, Google’s new privacy features put the responsibility on users. They recently announced Android Q, its latest mobile OS, combined with 50 privacy and security features, including enhanced location tracking controls. Additionally, Google users can now set time limits for how long Google retains a certain type of information.
While Google is trying to make up for its data sins, Amazon is still making the same mistakes. Amazon Echo’s kid version, Echo Dot Kids, has been accused of tracking kids data without consent. Complaints have been filed to the Federal Trade Commission urging investigations are made. “We urge the FTC to investigate Amazon’s violations of the Children’s Online Privacy Protection Act (COPPA) for the safety and privacy of American children”.
Specifically, in Canada, the BC Office for the Information and Privacy Commissioner and the Better Business Bureau are warning individuals and companies to do a better job protecting their personal data. Last year, online shopping scams reached a whopping 3.5 million across Canada. “People get caught in the excitement to capitalize on a sale, grab that risk-free trial or purchase the last item before it goes out of stock and ends up jeopardizing their privacy.”
That being said, a Freedom mobile data breach has hit 15000 customers. They were warned by researchers days before the breach, but Freedom responded only after the warnings. Luckily, they found no evidence leading them to believe data has been misused and they are now “conducting a full forensic investigation to determine the full scope of impact”.
With privacy awareness week upon us, now is a great time to stay informed on the best tools to help your business remain full-proof in terms of data breaches and privacy protection.
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